Specialist consultant in the design and delivery of sustainable behavioural and cultural change within the FMCG / FMCH industry.
His core focus is on the mind-sets and beliefs of the people in organisations, rather than on processes and infrastructure, because he believes (and observes) that process improvement and business reorganisation, even strategy itself, is useless if people fail to engage with it.
By applying current neuroscience practice he has developed a simple five phase approach that enables clients to shape their desired organisational culture, a culture in which people engage with and execute business strategy, faster.
He provides a series of online and offline interventions that are designed to communicate and embed the desired behaviours. As a result, clients realise sustainable, measurable and cultural change.